Reviews, Stories and Interviews of Buy Ketchup

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From The (Vancouver) Province:

"Mark Di Vincenzo gets into the nitty-gritty of why timing really is everything.... ...scads of helpful bits."

From the Sacramento Book Review:

  "...a quick, slick read presenting behind-the-scenes information about timing."


"...a true money-saver's tipsheet."

From the San Diego Union-Tribune:

From the Cleveland Plain Dealer:

" ...doles out advice with practical reasoning."
(review is located at the bottom of the page)

From the Chicago Tribune:

"...scads of helpful bits.",0,3065220.story

The (Palm Springs) Desert Sun named Buy Ketchup... as one of 13 books to read in 2010.

“Buy Ketchup in May and Fly at Noon” by Mark Di Vincenzo (Harper, $13.99, 192 pages): The “guide to the best time to buy this, do that and go there” is full of amusing and helpful timing tips. Examples: The best time to drop a bombshell at a meeting is within the first 10 minutes. The best time to buy furniture is January and July. The reasons for each of the hundreds of items are explained.

From the Frommer's Travel Guide blog:

"Valuable, well-researched information... you'll be hooked."

From the Oakville (Ontario) Beaver:

"The Di Vincenzo code indicates that there is method to the madness of life."

From The (London) Guardian: "...strangely compelling."

From the Los Angeles Times' travel blog:  

From the Delaware County Daily Times:  


From the Detroit Lakes Online review

Buy Ketchup in May is a good book for just about any time

One quick peek at your calendar, and you know it’s time.
Time to figure out where you’re going to get your turkey — two turkeys, in fact, one for November and one for December....
View Article

From the Dayton Daily News:

“Buy Ketchup in May and Fly at Noon — a Guide to the Best Time to Buy This, Do That and Go There”
by Mark Di Vincenzo ( Harper, 172 pages, $13.99).

This book offers advice on the best times to partake in various endeavors. For example, the author claims that the best time to fill up your gas tank is on Wednesday mornings. The best month to buy a camera? February. The best month to buy tools? June. The best time to brush your teeth? About an hour after you eat. I wonder when he thinks people should read his book? No better time than the present, right?
 View Article

From the Boston Globe:

Some timely advice on when to do what

What is the best day of the week to eat out, the best month to buy NFL tickets, and the best day of the year to make an offer on a house? The answers, according to a new compendium, are Tuesday, December, and Christmas Day, respectively. “Buy Ketchup in May and Fly at Noon: A Guide to the Best Time to Buy This, Do That, and Go There’’ by Mark Di Vincenzo (Harper) offers dozens of tips about work, travel, health, shopping, and education. Readers may quibble with some of Di Vincenzo’s advice, but he always provides a rationale and food for thought.
View Article



From's It's Your Money blog: 

From The (Allentown, Pa.) Morning Call:

From AOL: 


From the Chicago Tribune:

From the Richmond Times Dispatch:

From National Public Radio's All Things Considered:

From the Houston Chronicle:

Book tells you when you should do ... everything
Oct. 4, 2009, 3:19PM

Buy Ketchup In May and Fly At Noon By Mark Di Vincenzo HarperCollins 192 pages; #13.99

If you rolled your eyes when your mother said matter-of-factly, "There’s a time and place for everything," call and apologize.
She was right.
A new book, Buy Ketchup in May and Fly at Noon, tells you when to do everything you ever thought of and plenty of things you didn’t.
Ever wonder when is the best time to hit up your boss for a raise? (5 p.m.)
Ever argue with your mate about the ideal time to have sex? (At night between 10 p.m. and 1 a.m.)
Stumped by how often you should replace your pillow? (Every two years.)

Author Mark Di Vincenzo answers these and other questions on topics that may or may not pique your interest but are sure to liven up a boring cocktail party.
Read more here

From the New York Daily News:

Fifteen ways to get the most out of autumn while spending the least.

Spring is for cleaning, winter is for hibernating, and summer is for love. So what are you supposed to do in the fall? A lot.
Turns out October and November are the best time of year to save time and money.
"Stores in the fall are trying to get rid of things that they don't want to stock anymore," says Mark Di Vincenzo, author of "Buy Ketchup in May and Fly at Noon," on sale tomorrow.

Read more

Interviews    Click to listen to Mark’s Interviews about the book on:

National Public Radio On Point

Chat With Women (interview starts at 35:32)


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